Case Study Details

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SEP 2023 - OCT 2023

Banko Financial App Launch Campaign

Search Engine Optimization (SEO) is a collection of techniques and strategies aimed at improving a website's visibility and organic (non-paid) search engine rankings. By optimizing various aspects of a website, SEO helps drive targeted traffic, increase brand awareness, and improve overall user experience.

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36

POSTS

2.2 M

TOTAL REACH

1.2 M

ENGAGEMENTS

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ONLY ON INSATAGRAM

Search Engine Optimization (SEO) is a collection of techniques and strategies aimed at improving a website's visibility and organic (non-paid) search engine rankings. By optimizing various aspects of a website, SEO helps drive targeted traffic, increase brand awareness, and improve overall user experience.

Successfully delivered the brand message to 2.2M users and generated more than 1.2M likes.

Campaign Objective

  • Make clear that Banko can give you the energy to work harder and achieve your goals.
  • Involve hustlin' influencers between 18-35 years, who can make the most creative content with the highest quality.
  • Emphasise in Banko's premium flavour & taste.
  • Bring Brand Awareness & Highlight the character of the product.

Influencer Tasks

  • Raise awareness of Banko banking app.
  • Highlight the 3 main pillars of Banko banking app (Trust - Time - Safety).
  • Deliver the campaign hashtag #RuleYourMoney.
  • Introduce product in the online market.

Results

  • Successfully delivered the brand message to 2.2M users and generated more than 1,2M likes.

Highlighted Content

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Search Engine Optimization (SEO) is a collection of techniques and strategies aimed at improving a website's visibility and organic (non-paid) search engine rankings. By optimizing various aspects of a website, SEO helps drive targeted traffic, increase brand awareness, and improve overall user experience.

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